Today I read an interesting article on Biz-Community called Why does the world hate copywriters? – this got me thinking about whether or not the world really does hate copywriters, and more so, what copywriting really entails. These days, there are courses relating specifically to online copywriting and online marketing, as well as those relating to copywriting in its broader sense – focusing on conceptual, below the line and online copywriting. Back when I got into this industry, all of … Read More »

Today has been, well… *not cool*. After an amazing birthday weekend and plenty of zen boosting awesomeness, I guess I had to come back to earth eventually. Nevertheless, as far as bad days go, this one has been a doozy. Some of the reasons for this include: * Running out of electricity while Debra was mid-vaccuum session * Dealing with the total disaster that is Kloof Street Spar * My teenage kitteh Jasper taking himself out for a jaunt after … Read More »

Remember earlier this year when I got all spooked by the creepy Black Dog roaming my neighbourhood? Well, that tale has a rather happy ending… (not excusing that pun!) After random sightings of the very morbid and spooky looking Black Dog all over my road, a month or two ago the crazy Italians upstairs took it in. I wasn’t sure whether they were planning on keeping it or not, but for a few nights I could hear it making that … Read More »

It’s that time of the week again, when we get to go all ‘TGIF’ and ‘#FF’ and other such awesomeness. After a very tough weekend last week, and a challenging week this week, I wanted today to be full of zen boosting and good stuff. I try to do a Zen Boosting Friday at least once a month, but haven’t had one since, er last year I think? I don’t know but today I’m having a day to myself. Here’s … Read More »

Moving. It’s a word that fills me with dread, and yet ever since I went solo in September, that is what I have been doing, every month. It’s a constant push to work harder, faster, land more clients. And every month, things are just a bit better. For the first time now, this month it feels that I really am moving on up. At the risk of giving you a cheesy 90′s earworm, I’m moving on up, and nothing’s going … Read More »

…when you forget to take pictures. This past weekend had just the right balance – a bit of tequila on Friday night (but not too much to warrant a hangover the next day), a bit of mangorita and good food on Saturday (but not so much that I pigged out or had a late one), a lot of family stuff on Sunday (but not enough that it got too much). Also, a bit of work and a lot of mindless … Read More »